Years ago, I got a Barbour jacket for cheap at a vintage store with the large, aptly named "poacher's pocket" on the back that I used to steal groceries with when I was broke. Since getting a salary, it has been hanging in the closet. Recently started wearing it again, because hey - quality. Now I see those jackets everywhere and, surely enough, I am not just an individual, but a product of trends! And a very particular trend called of all things Old Money Aesthetic! #NewMoney
yungleaf
Barbour made a collab with Arket for Automne Winter 2025, i think that plays a lot into bringing it back to mainstream fashion
@yungleaf Yes, I think they picked up on the trend when it started some years ago and made several collabs to give the brand a more "city" look. They even make cotton hoodies now with BARBOUR all over the front.